Video Marketing

How (and Why) Your Business Should be Using Video

Video content marketing is on the rise. Why? It’s likely something to do with the fact that:

a) mobile video consumption rises 100% every year,

b) companies who utilise video see 41% more web traffic than those who don’t,

c) by 2019, 80% of online content will be video.

Using video as a marketing and communication tool is beneficial for all types of business. It can be easy for customers to feel a little disconnected from companies and the people making them tick – like you’re just out of reach. You can use meet the team or culture videos to eradicate this – live streaming is also a useful tool when it comes to interactivity and connectivity.

If you’re not entirely sure where to start when it comes to utilising video for your business, or you just want a few tips and tricks, read on.

Meet the Team

As highlighted above, meet the team videos are crucial to both big and small business. They give companies a human face, someone to feel connected to – because we all know dealing with businesses can be a deeply disengaged process at times, something customers often deem a deal breaker when choosing where to take their custom.

Meet the team videos may be more important for some businesses than others though. If you have a business where customer contact is a key aspect, such as a hotel or restaurant, they can be a great way of making your customers feel at home whenever they visit you.


If you’re a venue, a tour video is a brilliant way to show off all you have to offer. Whether you’re a hotel or a wedding venue, your interiors (and exteriors) are of course going to be a determining factor in whether you’re chosen as the setting for someones big day or weekend away – so show people around. Showcase your rooms, meeting areas, restaurants – and even your food and drink if they’re super tasty.

Drinks Menu

If you’re a bar, why not create a video drinks menu? This is a fantastic way to show off what tasty drinks you have to offer, how skilled your team are at making them and its sure to make your customers thirsty on a Friday (or Monday, Tuesday, Wednesday… you get the point).


You’ve probably heard of a culture video before – they’re used to showcase not just what your company do, but what the setting and people are like. Is it a fun place to work? Are your offices quirky? Do you hold special events?

Company culture videos are important for not only showing customers that your business is a great one and your staff are happy and thriving, but also to show prospective employees that it’s a great place to work.


Promotional videos can be whatever you want them to be, and often provide a mix of all mentioned above. You can showcase something particular about your business, or just showcase your business and what you do in general – they’re extremely important for getting your name out there.

There are an endless amount of ways you can use video to promote your business online (plus, video drinks menus are great to display on your venue TV’s).

Whatever your vision, we can help make it a reality. Get in touch for a free quote.