Live Streaming for Your Business7th June 2018
Using live streaming for business purposes has many benefits. Here are a few:
Connect with more customers
Live streaming enables you to connect with new customers and keep existing customers engaged, so when they need services like yours again, there is just one business that comes to mind – yours.
Let customers know you
Embrace live streaming and prospective customers will know who you are and what you do. It’s often been said that a picture is worth a thousand words and it’s true of live streaming too, customers will see the human side of the business right from the start. All too often, shopping or engaging with a business’s services online can seem like a deeply impersonal process, this needn’t be the case if you utilise live streaming.
Timeliness and transparency
The capacity for customers to learn new, completely up-to-date information about the business through live-streaming is second-to-none. They’ll learn about the company as it is right now. They’ll have no need to trawl the internet for customer reviews or old media coverage – they’ll have topical information at their fingertips.
Processes and quality
Take advantage of live streaming and you’ll have the opportunity to show what makes your business stand out from the crowd. From the quality of your materials, to the processes you go through to reach the finished product.
So, if you make handcrafted furniture, for example, you can show a piece evolving every step of the way or customers could watch you working on their commission. Ultimately, you’ll build trust with your customers, they’ll know who you are, what you do, how you do it and what they’ll receive.
Interact with customers
Through live streaming, you not only have the potential to reach a wider audience, but you can interact with them too. So, if they have a question, you can help them immediately.
Educate and assist
Live streaming means you have the opportunity to show customers how to use a product or resolve a query quickly, all the while showcasing your skill and expertise – helping to make your business, their business of choice.
A stronger online presence
Digital marketing is primarily about building a positive and constant online presence, and live streaming is a great tool with which to build awareness of your business online.
So, as you can see, live streaming has many benefits for business. From bringing your services to a new and broader audience, showcasing what you do and building trust with potential customers to keeping your existing customers engaged.
Contact us today to commission your next video and raise the profile of your business.