Using Video for Small Business Growth17th August 2018
Are you a small business? Do you want to grow? Are you using video content?
If your answer to the first two questions is yes, then your answer to the last question should also be a big fat YES.
A small business is most likely going to have a much smaller marketing budget than bigger ones, and that’s totally fine. You don’t need a TV ad premiering at prime time to raise brand awareness and get your message out there. Social media is magical when it comes to targeting and engaging all of the right people, so creating short, snappy videos are just as – if not more – effective than TV adverts anyway.
So, here are some tips on using video for small business growth:
What better way to introduce yourself to your customers than via video. Customers like to know who they’re giving their money to, especially when its a small business. Build up trust and show your brand personality through meet the team or day in the life videos, or simply tell customers about you and how your business started. Not only are videos like this great for sharing on social media, but they’re also perfect for placing on the landing page of your website, considering having a video on your landing page can increase conversions by up to 80%.
So, for a small business especially, testimonials are hugely important. What better way to build trust and customer loyalty than showing them how much other customers, just like them, love you? (Hint: there is no better way). For a lot of people, taking a chance on a small, fairly unestablished company can be a bit of a risk, so show them why you should take that risk.
(We know Newcastle University aren’t exactly a small business, but you see our point).
Show off Your Products
Whether you’re a bar or a PR company, if you want people to use your services or buy your products, you have to show them why they should. If people don’t know what you offer, or why its so great, you’re never going to grow.
53% of smartphone users favour companies who offer instructional videos, so these are a sure-fire way to gain followers and fans on social media – and simultaneously grow your business. Show your customers how to use your products, or – like Noveltea did – how to perfectly serve your delicious drinks.
So, there you have it – just a few great ways you can use video for small business growth. And remember, businesses that use video have 49% faster revenue growth year-over-year than those who don’t, so get in touch and commission your next video with us.