Video Production for Small Business Growth29th November 2017
As businesses look for better ways to connect with their audience, video is quickly becoming one of the most popular types of content. As one of the most powerful ways to engage with an audience, video communicates information faster than text alone and is more effective than still images at capturing the attention of your audience. Adding a video to your website can give a significant boost to your search engine rankings and videos are much more likely to encourage interaction on social media feeds.
Unfortunately, for many small businesses, video seems too costly, too time-consuming, or simply too complicated. However, those who take the plunge can reap the rewards: a video on the landing page of your website can increase conversions by up to 80%.
Video is a great way to add some personality to your brand. Buyers like to know who they’re buying from, particularly if it’s a small business. It’s a chance to create a narrative and give your audience an idea of who you are. Use ‘meet the staff’ videos to show the faces behind the brand, a time lapse of a day in your workplace, or tell customers the story of how your business started. This short video for Gospelware gives a behind-the-scenes look at the mobile app development team.
Cut out extensive explanations or lengthy FAQs and bring your product or service to life with video. You don’t need to be a professional video producer either – just filming some clips on your smartphone and putting them together with images and text can be a great way to get started, and there are plenty of free video editing apps to help you out. For something a bit more polished, take inspiration from how GetFilm captured the quirky spirit of Newcastle bar Colonel Porter’s Emporium.
Sharing customer feedback is the best way to show your audience that you’re good at what you do. Put together a video featuring testimonials alongside images of your products or staff, or step up your game and get people who love your brand to talk about it on camera, like Newcastle University Business School did.
Show off your specialist knowledge and make complex concepts easier to understand with an explainer video. It’s much easier than trying to cram lots of information onto a website or social media post, and your audience is far less likely to lose interest. You don’t need to be a rocket scientist to have knowledge worth sharing either – accountants could demonstrate how to complete a tax self-assessment or a coffee shop could explain the difference between their range of coffee blends. Take a look at how GetFilm’s video helped Noveltea tell the world about their tea-infused spirits venture.
To get started all you really need is a smartphone or camera. However, when it comes to video, a little investment goes a long way. GetFilm deliver expert video production to meet your needs, from promotional videos to events, with a fast turnaround time and a commitment to excellent value for money. To mark Small Business Saturday UK, GetFilm is offering 10% off their corporate videos, from 27th November to 10th December.
Get in touch to discuss all of your video production needs.