Why Your Business Should Use Video Marketing

Considering embracing video marketing? Here are a few reasons why you should:

Build customer confidence

First and foremost, videos build customer confidence. Through videos, customers can find a solution to a problem, learn how a product works or hear from customers who’ve found it useful. In fact, videos can be a useful tool for telling your company story or showing how a product is made, in short, they provide you with the opportunity to get across a lot of information in a short amount of time. All in all, videos help prospective customers to understand your company and products better; and have confidence in them.

Better search engine results

There is just no doubt about it, videos assist businesses in achieving better search engine results. Look at the first page of almost any ‘Google’ search and you’ll find that businesses are much more likely to rank highly if they include videos in their content. For those all-important organic search results then, videos are now crucial.

Achieve more sales

The statistics are pretty staggering, as well as strengthening your online presence, video marketing often result in more sales. A recent survey found that 81% of people have chosen to buy a service or product after watching a video. So embracing video marketing, not only helps your business to be found online, but also helps your products or services to be chosen too.

Your return on investment

The vast majority of businesses say that videos provide a great return on investment, resulting in higher conversion rates and more sales, as we’ve already seen. In fact, as many as 85% of businesses consider video marketing as an important part of their marketing strategy.

Engage your audience  

The bottom line is that customers enjoy watching videos. The mixture of sound and images engages them. The popularity of videos means that it is no surprise that YouTube is now the second largest search engine after Google. Videos are enjoyable, convenient and easy to digest, wherever you are and on whatever device you’re using.

So there you have 5 reasons why your business should use video marketing – now it’s time to get started. Make your business more visible online and contact the team here at GetFilm about all of your promotional video needs.